Our Story

SeboCalm’s story begins back in the nineties at a pharmacy in Rishon LeZion with pharmacists Amnon Bechar and Herman Weiss, Hebrew University alumni. They owned a pharmacy and worked behind the counter serving thousands of customers seeking quality products to both treat and beautify their skin. The professional knowledge they acquired over the years and their understanding of the needs of Israeli consumers led them to develop products formulated for people with sensitive, irritated, and red skin. They established SeboCalm. They took on the challenge of being Israel’s first developers of dermo-cosmetic products that fill the gap between cosmetics and medication, meeting both universal skincare needs as well as the needs of people with sensitive skin.

Within just a few years, SeboCalm became synonymous with treatment for sensitive skin and was enthusiastically endorsed by leading Israeli dermatologists.

SeboCalm now offers a wide range of dermo-cosmetic products for a variety of skin conditions. The products are developed and manufactured in Israel under stringent laboratory conditions with top-level scientific knowledge and research. SeboCalm products are manufactured under the highest standards and strict quality control, closely adhering to international regulations.

All SeboCalm products are hypoallergenic and have been dermatologically tested for sensitive skin.

In 2022, the brand was purchased by S.Schestowitz. The company was founded in 1954, and today is a leader in the field of importing, marketing and distributing international brand-name consumer goods.